This is the best time to be in the content management business and as a nano-publisher we can see that things couldn't have been better. Thanks in particular to Google that has not only redefined the advertising landscape but also the publishing business. And as a nano-publisher it is nice to feel wanted again by the advertisers. As anyone who has noticed, Google is still adding publishers to its already large and powerful army and is treating publishers like us extremely well, including Christmas cards and gifts (We love you, Google!).
Why will Google continue to be a great company (even if it does not remain the greatest search engine)? Because it values its customers and partners. Both Amazon and eBay became great companies by developing armies of partners and Google is doing the same. It is the little guy that makes the big difference on the Internet. And that is a classic example of how the Internet is about empowerment and democratization. We have come across publishers in remote parts of India basically running websites targeted at Americans (these publishers do not write Queen's English; they use perfectly American English) so that they can attract high-value advertisements. And since their cost structure is significantly lower than an US-based business, their operating margins are huge. All because Google allows you to do that.
We have heard some rumblings from some advertisers who are not necessarily happy with the AdSense program, but the bottom line is that life is not that simple. An average consumer just doesn't search on Google to find a product and goes and buys it. People love to read what others are saying, what are they missing in their lives, how can they make it better by using products or services, and only then they think about making a purchase. That is where nano-publishers like us create enormous value for advertisers. We have so much power that we can even create demand for a product by simply talking about it.
We love doing business with Google and are almost fanatic supporters of the company. No wonder the Google sales and stock price are going through the roof!
Recommended article: Advertisers motivate content developers
Why will Google continue to be a great company (even if it does not remain the greatest search engine)? Because it values its customers and partners. Both Amazon and eBay became great companies by developing armies of partners and Google is doing the same. It is the little guy that makes the big difference on the Internet. And that is a classic example of how the Internet is about empowerment and democratization. We have come across publishers in remote parts of India basically running websites targeted at Americans (these publishers do not write Queen's English; they use perfectly American English) so that they can attract high-value advertisements. And since their cost structure is significantly lower than an US-based business, their operating margins are huge. All because Google allows you to do that.
We have heard some rumblings from some advertisers who are not necessarily happy with the AdSense program, but the bottom line is that life is not that simple. An average consumer just doesn't search on Google to find a product and goes and buys it. People love to read what others are saying, what are they missing in their lives, how can they make it better by using products or services, and only then they think about making a purchase. That is where nano-publishers like us create enormous value for advertisers. We have so much power that we can even create demand for a product by simply talking about it.
We love doing business with Google and are almost fanatic supporters of the company. No wonder the Google sales and stock price are going through the roof!
Recommended article: Advertisers motivate content developers