In recent weeks there has been a lot of buzz about the growing power of bloggers and the enormous benefits of blogs (Related article: Blogs become preferred content marketing medium among marketers). Of course, there was the cover story in Fortune magazine and commentary by Fool.com. There have been numerous other articles in the mainstream media. But what really excites us is that Parnassus Ventures is organizing a Blog Business Summit. In other words, the blogosphere is heating up. Of course, the most exciting day will be when advertisers and marketers actually start making sales calls in the garages of many powerful bloggers. That will truly be the day when democratization of the Internet will happen. It is no secret anymore (at least among those who care to keep on top of business trends) that blogs have a lot of clout these days. In some cases, they can make or destroy a product.
We ourselves have seen enormous success with blogs in our network. The most noteworthy is, of course, the Vioxx recall blog. The second one is the Management Consultant blog that appeals to a very sophisticated audience of business leaders and strategists. Our other blogs appeal to consumers and rapidly growing in popularity.
How do we leverage blogs?
We ourselves have seen enormous success with blogs in our network. The most noteworthy is, of course, the Vioxx recall blog. The second one is the Management Consultant blog that appeals to a very sophisticated audience of business leaders and strategists. Our other blogs appeal to consumers and rapidly growing in popularity.
How do we leverage blogs?
- Allow us to provide relevant content within minutes of an event happening.
- Make us mobile so that we can "work" as long as we can find a computer connected to the web.
- We tend to write blog posts as articles on our websites, so most of our users never really find out if they are reading a "blog" or they are on a regular website. That way we can exploit all the benefits of a blog while letting our readers enjoy what they like from us - great content. That is why it is important to realize that a blog does not have to be an online diary (as it used to be and still confused by many as the only definition of a blog).
- Blogs, almost always, get indexed ahead of a web page, particularly by Yahoo that can show results from a blog post within 24 hours. Google, while somewhat slow, also tends to rank blogs higher in search results.
- Finally, use blogs to drive traffic to your website (if you have one, as we do) by including lots of relevant link.
Recommended link: Oldest blog in our network - MYNIPPON blog