Towards the end of March, 2005, there was absolute chaos on the Internet due to the search results from Google. There were many theories put out there on what was going on but it seems that no one had a clue, but what we did see was that the results (sometimes called as SERPS) were erratic and inconsistent. Or in other words, the discussion about rotating algorithms was correct.
Then came the PageRank update in April and many websites lost their original ranks. Since March, many websites have also seen steep drops in their traffic. How did we do? We either got higher PageRank in all of our online media properties or maintained. We also learned that there really is no significant correlation between PageRank and traffic.
So should you worry about PageRank? Not all that much. What you should worry about is providing good content that makes life of your readers better. You often see websites with no content (just results copied from a search query to attract Google ads) or just links to other websites or content stolen from other websites in desperate hope that some frustrated visitor will simply click on an ad since the ads are often more targeted. We often wonder about their business model. If you want to build a business using Google Adsense, then you will need to work hard. It is perfectly understandable that not all may have the capability of creating good content. If not, you have two choices.
Online publishing (or nano-publishing) is like any other business. You sell a product (content) and if customers (visitors) like it they will not only buy the first time, they will also come back and tell their friends about it. But if you have no product or a crappy product, neither will they buy (spend time on your page or click on an ad) or come back (the information was useless) or tell their friends about it.
So stop cheating the system and not only will you sleep better at night, your advertising revenue will explode.
Recommended article: How to increase page views?
Then came the PageRank update in April and many websites lost their original ranks. Since March, many websites have also seen steep drops in their traffic. How did we do? We either got higher PageRank in all of our online media properties or maintained. We also learned that there really is no significant correlation between PageRank and traffic.
So should you worry about PageRank? Not all that much. What you should worry about is providing good content that makes life of your readers better. You often see websites with no content (just results copied from a search query to attract Google ads) or just links to other websites or content stolen from other websites in desperate hope that some frustrated visitor will simply click on an ad since the ads are often more targeted. We often wonder about their business model. If you want to build a business using Google Adsense, then you will need to work hard. It is perfectly understandable that not all may have the capability of creating good content. If not, you have two choices.
- Hire staff to create content for you. We do not recommend publishing articles provided by other websites so that they can get a link in return.
- Get out of the content business since you do not have the requisite skills to be in this business.
Online publishing (or nano-publishing) is like any other business. You sell a product (content) and if customers (visitors) like it they will not only buy the first time, they will also come back and tell their friends about it. But if you have no product or a crappy product, neither will they buy (spend time on your page or click on an ad) or come back (the information was useless) or tell their friends about it.
So stop cheating the system and not only will you sleep better at night, your advertising revenue will explode.
Recommended article: How to increase page views?