The role of content goes beyond pushing e-business in the traditional sense. Yes, rich content is an excellent vehicle to increase your ebusiness review but many businesses that are not in the retail business are also leveraging content for lead generation or for small e-business sales.
In this article we will discuss how law firms are leveraging content to attract new clients. As everyone knows most people first hit Google or Yahoo or any of the other search engines when they have a question. This is even more true for immigration related issues where the person may not even be present in the United States but is interested in immigrating to the US. So it is encouraging to see that law firms of Alan Heckler and Sheela Murthy maintain websites that are updated almost daily. They also answer questions in chats or through an instant messenger or email (generally for free). Of course, they have bulletin boards that are used by potential clients to talk about their cases and ask related questions. The attorneys are there to answer more technical questions while the other members of the board share their experiences with immigration.
Our research shows that this is a great way to build rapport and increase brand awareness. Many of these people then sign up the attorney to work on their case. Many law firms also offer an option to schedule consultation with an attorney.
It is interesting to see how businesses in different sectors are leveraging content for lead generation.
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In this article we will discuss how law firms are leveraging content to attract new clients. As everyone knows most people first hit Google or Yahoo or any of the other search engines when they have a question. This is even more true for immigration related issues where the person may not even be present in the United States but is interested in immigrating to the US. So it is encouraging to see that law firms of Alan Heckler and Sheela Murthy maintain websites that are updated almost daily. They also answer questions in chats or through an instant messenger or email (generally for free). Of course, they have bulletin boards that are used by potential clients to talk about their cases and ask related questions. The attorneys are there to answer more technical questions while the other members of the board share their experiences with immigration.
Our research shows that this is a great way to build rapport and increase brand awareness. Many of these people then sign up the attorney to work on their case. Many law firms also offer an option to schedule consultation with an attorney.
It is interesting to see how businesses in different sectors are leveraging content for lead generation.
Recommended article: Content management tools to simplify nanopublishing