Yesterday we had discussed the success story of the Vioxx recall blog. We were very delighted to report that based on pure hard work and high-quality content development, we were able to get premium ranking in organic search results on Yahoo.
But it looks like a lot of crooks out there do not like this. Sometimes when we go to Yahoo to check how we are doing, the search results can be different even in the course of a day. The reason is that crooks are trying to manipulate results by using tricks. Several websites pop up on page one and when you click on them you end up on just one website that is apparently owned by two law firms: Waters and Kraus, LLC and The Peterson Firm. We would not expect a law firm to engage in such dirty tricks unless someone is doing it without their knowledge.
In any case, this is our advice to those of you who want to get higher ranking in organic search results:
But it looks like a lot of crooks out there do not like this. Sometimes when we go to Yahoo to check how we are doing, the search results can be different even in the course of a day. The reason is that crooks are trying to manipulate results by using tricks. Several websites pop up on page one and when you click on them you end up on just one website that is apparently owned by two law firms: Waters and Kraus, LLC and The Peterson Firm. We would not expect a law firm to engage in such dirty tricks unless someone is doing it without their knowledge.
In any case, this is our advice to those of you who want to get higher ranking in organic search results:
- It is much better to develop good content than to use dirty tricks. We did not spend a million dollars to create Vioxx recall blog. You will be better off paying someone to write good content for you than paying a spammer to play tricks with the search engine's computers.
- High-quality content creates long-term competitive advantage that is sustainable. When you play tricks, all a search engine company has to do is to tweak one line of code and all your investment has been wasted and you have to start all over again.
- While you may be able to get some value out of a dishonest business process, long term value can only be created by using the highest standards of business ethics. You want people to come back to your website and you want them to recommend you to others. That will not happen if you tricked them in the first place.
Related article: How to create value in business?