We are very excited to be documenting the success of MYNIPPON and its sister website in the eCreativa network of online media. We were even more encouraged by our trip to AdTech 2004 which made us better understand the strong growth forecast for ebusiness, online advertising, and nanopublishing.
In this article, let us address some of the issues related to maturing of the US online advertising market in the not-so-far future. As everyone knows the online advertising has exploded in 2003 and 2004. In the second quarter of 2004, online ad spending soared 43% and no one believes that this rate will continue. But guess what we heard at AdTech 2004: How much is your traffic is from the US? Fortunately for MYNIPPON, LuvCube, eCreativa, and iProceed, out traffic from the United States is in the neighborhood of 80-90%. On the other hand, for Lindisima, that number is less than 50% which we are trying to improve by developing an English version of the website through Lindisima: Latinas on the Internet.
So where do you position yourself? Well, the current reality is that the money is here and now. So it makes perfect sense to Americanize your website as much as you can and try to draw as much traffic as possible to maximize your revenue potential. But remember that when everyone does that you are fighting for the same visitors and that can be difficult. So don't give up on non-US visitors who will bring the next wave of surge in ad spending, particularly from the English-speaking (or some level of understanding of English) world. UK, Australia, India, Singapore, New Zealand, Caribbean, and other smaller countries with reasonably large English-speaking populations like Malaysia, Thailand, Taiwan, Panama, Sri Lanka, Pakistan, Bangladesh, Indonesia, Dubai, South Africa, etc. are very attractive markets to target.
And what is the company that will help you maximize your footprint on the Net? Google, of course. That is the only company strongly positioned to capitalize on the explosion in ad spending on a global basis. So while still relatively small, the income that we generate from our non-US visitors is nice to have and we will try to make sure that as these markets enter the world of everyday e-business, we are there to capitalize on it.
In this article, let us address some of the issues related to maturing of the US online advertising market in the not-so-far future. As everyone knows the online advertising has exploded in 2003 and 2004. In the second quarter of 2004, online ad spending soared 43% and no one believes that this rate will continue. But guess what we heard at AdTech 2004: How much is your traffic is from the US? Fortunately for MYNIPPON, LuvCube, eCreativa, and iProceed, out traffic from the United States is in the neighborhood of 80-90%. On the other hand, for Lindisima, that number is less than 50% which we are trying to improve by developing an English version of the website through Lindisima: Latinas on the Internet.
So where do you position yourself? Well, the current reality is that the money is here and now. So it makes perfect sense to Americanize your website as much as you can and try to draw as much traffic as possible to maximize your revenue potential. But remember that when everyone does that you are fighting for the same visitors and that can be difficult. So don't give up on non-US visitors who will bring the next wave of surge in ad spending, particularly from the English-speaking (or some level of understanding of English) world. UK, Australia, India, Singapore, New Zealand, Caribbean, and other smaller countries with reasonably large English-speaking populations like Malaysia, Thailand, Taiwan, Panama, Sri Lanka, Pakistan, Bangladesh, Indonesia, Dubai, South Africa, etc. are very attractive markets to target.
And what is the company that will help you maximize your footprint on the Net? Google, of course. That is the only company strongly positioned to capitalize on the explosion in ad spending on a global basis. So while still relatively small, the income that we generate from our non-US visitors is nice to have and we will try to make sure that as these markets enter the world of everyday e-business, we are there to capitalize on it.