We have been discussing how you can replicate the MYNIPPON business model to develop a web-based content publishing (sometimes also referred to as nanopublishing) business that produces income through advertising. At this time, according to the statistics available, believe it or not, there are more advertisers and less places on the Internet to advertise. No wonder Google is trying to increase its inventory as fast as it can to meet the demand from advertisers. There is simply not enough search inventory available and that is why Google is relying heavily on contextual advertising (through its AdSense program: the one that we use). You are encouraged to do your research in an area that you are interested to find out who the advertisers are, how many publications are available, what is the best method to reach the readers (blog or website), and anything else that you think will help you better design your business model.
In our previous article we provided insights on how you can develop your content-based advertising business plan and suggested outlines of a content rich website/blog that you can develop to create a second stream of revenue and make it a primary stream of revenue once you achieve critical mass (like us).
How to develop content for a blog or a website? Ten principles of content management developed by MYNIPPON
In our previous article we provided insights on how you can develop your content-based advertising business plan and suggested outlines of a content rich website/blog that you can develop to create a second stream of revenue and make it a primary stream of revenue once you achieve critical mass (like us).
How to develop content for a blog or a website? Ten principles of content management developed by MYNIPPON
- Pick a topic that you know really well. So if you know about fishing or carpentry or video games, share your (unique) knowledge with the world.
- Do not try to be what you are not. If you do not know anything about a topic, stay away from it. You have no way to add value. But let us say you still want to write about astrophysics because you are so interested in it. Well, it is best to admit up front that you are not an expert and are only learning about it. Share what you learn with your readers and ask for them to contribute. Honesty is key to establish credibility and a dedicated base of readers who will eventually become your sales and marketing team (by word-of-mouth advertising, adding links on their websites to your websites, etc.)
- Be honest and have the highest standards of business. If you mislead or provide wrong information, your chances of becoming a real business are remote.
- Remember these four tips from Google, particularly if you want to make money from advertising:
- Focus, and be as specific as you can.
- Write content related to real products.
- Don't start a blog or a website just for money.
- Use a professionally designed template (there are a lot of them freely available) - Write in easy-to-understand language, unless you are writing for a very sophisticated audience. The easier to understand your content is, the more visitors you will attract. A website on astrophysics may be designed to attract only those who have doctoral degrees but if you make it easy enough, you might be able to attract high school students too. Imagine the impact you will then have on your traffic.
- Make your article keyword rich and make them very narrowly focused on just one topic. If you want to talk about related topics, create new articles instead.
- You can go ahead and find out if there are advertisers for a specific keyword by doing a Google search for that keyword. Overture also has a tool on their website. At times, you will need to write content even if there are no advertisers or no product to sell; after all you can not have incomplete information.
- Some keywords have more expensive advertisements than others. So as a rule of thumb if the product is expensive (cars, diamond rings, yachts, enterprise resource planning software, etc.) or the market is competitive (weight loss, legal service, etc.), the bid prices are high. For low value products, like toilet paper, the bid prices are rather low. But even with the same keyword, there can be variations on the bid price depending on what form of keyword is used by people who search. So the price for "diets" and "diet" and "weight loss" and "lose weight" are very different. Do your research prior to writing an article and then incorporate the keywords strategically.
- Another important point to note is that the produce/service you are talking about should be preferably available for purchase online. It is indeed true that brick-and-mortar businesses are also advertising online but since no transaction is completed online they are likely to spend less on advertising. On the other hand when a transaction can be completed online, advertisers are very serious about converting a visit into a sale. For example, an online dating website is far more likely to spend a higher percentage of its advertising budget online compared to a local day spa.
- Be ethical in your business practices. Do not try to cheat and use unfair practices. Not only are some of these practices illegal, you are unlikely to get rich. However, if you take the standard route of hard work and value creation for your readers, you will end up creating enormous wealth for yourself.
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