If you are a commercial website, you expect that your visitors will take an action that will create income for you. For a content-rich website like ours designed to push ecommerce for our advertisers, a desirable action by our visitors for us is a click on an ad. Once the visitor reaches the ecommerce website, the desired action can be a purchase or something similar.
How can good web design increase clickthrough rate (CTR)?
How can good web design increase clickthrough rate (CTR)?
- Avoid clutter at all cost. Most human beings don't like clutter in their lives and so is true on a web page as well.
- No (our pick is this one) or minimal animation. It it a distraction and an irritant.
- Make navigation easy.
- Place your ads so that they are neither intrusive nor hidden. (Take a look at this page http://www.mynippon.com/beauty/belly-dancing.htm)
- Place your ad in a place in the article where the reader is likely to say, "Gee, I need more information on this" or "I gotta buy this stuff." (Take a look at this page http://www.mynippon.com/beauty/lose-weight-have-fun.htm)
- You can use an image to draw attention towards the area where the ads are. (Take a look at this page http://www.mynippon.com/RomanceNews0120/story9.htm)
- Use bullets, have small paragraphs, and get to your point fast. Most readers do not have enough time to read a long introduction.
- Limit the number of links in the article. If your goal is to have them click on an ad, then you must provide only one link at the end to a relevant article. So if the reader does not click on an ad, s/he will click on another article and stay on your website rather than hit the "back" button.
You might also want to take a look at another very clean design that we use on iProceed.com targeted at the busy business reader.