The rank of your website could make or break your business. The biggest advantage of a high rank of your website is the position at which your website is displayed in a search. Since only a finite number of websites can be displayed on page one or two in a search result, it is not easy to maintain a rank (there are always other websites trying to dislodge your website from that rank). Here are some tips to increase your website's ranking. These tips are useful not only for nanopublishing websites but also for ebusiness websites:
- Think of your customers/readers and create products/content that is good for them rather than playing the ranking game. Like the word-of-mouth marketing, if you have good products/information for your readers, your visitors will talk about it and put links to your page. That way you will get a lot more relevant links (which are much better than links from unrelated websites).
- We only worry about two search engines: Google and Yahoo. Other search engines are out there but it is best to simply ignore them. Thus, you should worry about only these two and optimize your website accordingly. While Google still allows you to add your website in a simple form for free, Yahoo now charges for listing (it is worth spending the money).
- Don't waste money with search engine optimization (SEO) firms. Get a better webmaster instead because if your current webmaster is incompetent enough not to do search engine optimization for your website, he needs to be fired right away.
- Don't bother to add your website anywhere else, particularly with those firms that promise thousands of links to your website if you pay them money. They never bring any meaningful (or quality) traffic and Google simply ignores links from irrelevant website (e.g. if a sports website links to your website on gardening, it does not impact your ranking). Most of these firms basically SPAM other websites with an email requesting a link (MYNIPPON gets hundreds of such emails a day and our SPAM filters basically delete them even before we see them and we are guessing that is what most other websites do). We feel sorry for all those webmasters who are naive enough to pay these crooks for getting links that they never get.
- Keep innovating (if you sell products on your ecommerce website) and keep writing good content (if you are a nanopublisher). That is what increases and maintains your rank.
Related article: How to market your website?