That is a question that many executives will need to answer soon. At iProceed.com since we discovered the power of blogs (lead generation, communicating with clients on a broad range of topics beyond what we do in an engagement, customer education, quicker indexing in search engines of time-sensitive articles, etc.), we have been pleading that more business leaders need to start blogging (Related article: Business bloggers wanted).
It seems that there is some progress in that direction, though a quick search will still produce only a small number of hits on business related topics. Fortune is reporting that Microsoft, Sun, Yahoo, Google, Intuit, Monster.com, Maytag, and others are now letting their employees blog.
Blogging is the cheapest and most effective way to communicate key messages (though it may be hard to control the message when several people freely speak their minds without editorial axing by the PR department). While we found Jonathan Schwartz's comment that "Blogs are no more mandated at Sun (Microsystems) than email. But I have a hard time seeing how a manager can be effective without both" quite insightful and bold, we are wondering if the tendency of corporate America to tightly control what is said and when will make it harder for many risk-averse companies to embrace a revolutionary communications technology. Or will it be that market forces (that eventually forced almost every company to embrace email and Internet) will also force them to embrace blogs?
Related article: How-to guide to blogging for newbies
It seems that there is some progress in that direction, though a quick search will still produce only a small number of hits on business related topics. Fortune is reporting that Microsoft, Sun, Yahoo, Google, Intuit, Monster.com, Maytag, and others are now letting their employees blog.
Blogging is the cheapest and most effective way to communicate key messages (though it may be hard to control the message when several people freely speak their minds without editorial axing by the PR department). While we found Jonathan Schwartz's comment that "Blogs are no more mandated at Sun (Microsystems) than email. But I have a hard time seeing how a manager can be effective without both" quite insightful and bold, we are wondering if the tendency of corporate America to tightly control what is said and when will make it harder for many risk-averse companies to embrace a revolutionary communications technology. Or will it be that market forces (that eventually forced almost every company to embrace email and Internet) will also force them to embrace blogs?
Related article: How-to guide to blogging for newbies