When it comes to online marketing, affiliate marketing has become become one of the three most important channels right now; the other two being search and email marketing. I personally like the idea of people selling for you with literally zero fixed costs. My first preference is, of course, to develop a brand that either it sells itself (Harley Davidson or Disney) or existing customers recruit new customers for you(sometimes also called viral marketing; everyone I know I want them to sign up with Vonage because then I can call them for free no matter where in the world they are).
So, are you a business that has not yet looked at affiliate marketing programs as a vehicle to drive growth? You might have missed some opportunities but the good news is that the programs are better developed now, there are serious affiliate partenrs available, and the third-parties are solid companies (LinkShare, ValueClick, etc.).
Affiliate marketing should be thought of as a totally new channel and managed as such. There is no substitute for traditional marketing, but there is tremendous power in someone else recommending an offering. So leverage it.
Read more...
So, are you a business that has not yet looked at affiliate marketing programs as a vehicle to drive growth? You might have missed some opportunities but the good news is that the programs are better developed now, there are serious affiliate partenrs available, and the third-parties are solid companies (LinkShare, ValueClick, etc.).
Affiliate marketing should be thought of as a totally new channel and managed as such. There is no substitute for traditional marketing, but there is tremendous power in someone else recommending an offering. So leverage it.
Read more...