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Treat your employees and customers right

Keystone Management Services in a straightforward study has established a correlation between how a company treats its employees and how they treat their customers. I have been saying this for the longest time: If you have even a not-so-exciting product but treat your employees right (who are eventually the ones that will implement your vision of treating your customers right), there wouldn't be much else for you to worry about. The employees will listen to the customers, and that will lead to better products (the kind the customers want; not the kind the R&D folks like to develop), higher sales, premium pricing, higher margins, and tremendous shareholder value.



Sounds simple? It actually is and it works. And a lot of things that make it happen actually are either free or cost literally nothing. One of my clients, in trying to implement one of those creative ideas to cut costs, eliminated free coffee for the employees. For a billion dollar company, the total monthly savings was roughly $3,000. The drop in morale: you know what I mean.