Myles Felsing, director of online marketing at gift Retailer RedEnvelope, says, "For us as an upscale gift retailer, there's just not a lot of general articles out there talking about gifts." In fact what we have found in our research studying the marriage of content and ebusiness is that there is no incentive to create content for many nano-publishers when there are no advertisers. (Related article: Advertisers need to be part of both AdSense and AdWords if they want publishers to mention their products)
There is another reason why Felsing is wrong. There are Adsense advertisers for all kinds of high-end products. Some examples are private jets, online trading, online banking, retirement planning, asset management, spas for men, etc. Yes, while our readers love such insightful articles, they were on a high priority list of content when we knew that there were excellent advertisers available.
A word of advice to advertisers: those advertisers that have embraced contextual advertising are creating a lot of brand awareness (literally for free) because publishers are motivated to create content on their area of business and even mention company/product names. So stop complaining that there are no articles when you have not even started to advertise. If you advertise, publishers will be happy to create content.
Recommended link: How to develop content?
There is another reason why Felsing is wrong. There are Adsense advertisers for all kinds of high-end products. Some examples are private jets, online trading, online banking, retirement planning, asset management, spas for men, etc. Yes, while our readers love such insightful articles, they were on a high priority list of content when we knew that there were excellent advertisers available.
A word of advice to advertisers: those advertisers that have embraced contextual advertising are creating a lot of brand awareness (literally for free) because publishers are motivated to create content on their area of business and even mention company/product names. So stop complaining that there are no articles when you have not even started to advertise. If you advertise, publishers will be happy to create content.
Recommended link: How to develop content?