If you are in any way involved with ebusiness or nanopublishing, one of the things that might be making you lose sleep is PageRank (trademark; applicable to all further mention of PageRank in this article). If not, good for you. You are doing the right thing and there is nothing for you to do but just go enjoy your life. Those of you who may be losing sleep, please read about our experience with PageRank.
What is PageRank?
As Google describes it, it is the heart of their search technology. It is based on the simple principle that if a page has more links to it, it is more popular and hence should have a higher PageRank. Or in other words, it will show up higher in search results. But as most people know, it is not perfect. In fact, PageRank is heavily biased in favor of already popular web pages by making them even more popular (since they get found more often, they get linked more often). So what happens is that some websites continue to have low PageRank even if they have better content and new pages (with excellent content) may never be found in a search. That creates huge barriers to entry for new websites. So if you are an ebusiness websites where every visitor means revenue, you can be in deep trouble if your PageRank is low.
Let us take a look at the bizarre results due to the underlying logic of PageRank, based on our experience. Our largest website is Lindisima, which has been around since 2000 and as of August 2004, attracted an average of 10,000 visitors a day and has approximately 1,000 pages of content. As you can guess, this is a reasonably popular website overall and one of the most popular among Spanish-speaking women. PageRank of Lindisima: 5
Now let us talk about eCreativa. eCreativa is the name of the company that owns Lindisima and and other websites including MYNIPPON, LuvCube, and iProceed. We have always used eCreativa website as an administrative website. We rarely updated it in the past but it has been around since 2000. It has about 30 pages of content overall and generally attracts less than 50 visitors a day (as of August 2004). PageRank of eCreativa: 5
Should you worry about PageRank?
Only a little bit, on a very high level. It is not something to go nuts over or to watch the PageRank on a daily or even monthly basis, as some do.
So what should you worry about?
Your visitors. Create good content and good products. That is what works for nanopublishing and ebusiness websites. To bring potential "customers" to your websites, do whatever it takes, but here is another helpful article on marketing your website.
What is PageRank?
As Google describes it, it is the heart of their search technology. It is based on the simple principle that if a page has more links to it, it is more popular and hence should have a higher PageRank. Or in other words, it will show up higher in search results. But as most people know, it is not perfect. In fact, PageRank is heavily biased in favor of already popular web pages by making them even more popular (since they get found more often, they get linked more often). So what happens is that some websites continue to have low PageRank even if they have better content and new pages (with excellent content) may never be found in a search. That creates huge barriers to entry for new websites. So if you are an ebusiness websites where every visitor means revenue, you can be in deep trouble if your PageRank is low.
Let us take a look at the bizarre results due to the underlying logic of PageRank, based on our experience. Our largest website is Lindisima, which has been around since 2000 and as of August 2004, attracted an average of 10,000 visitors a day and has approximately 1,000 pages of content. As you can guess, this is a reasonably popular website overall and one of the most popular among Spanish-speaking women. PageRank of Lindisima: 5
Now let us talk about eCreativa. eCreativa is the name of the company that owns Lindisima and and other websites including MYNIPPON, LuvCube, and iProceed. We have always used eCreativa website as an administrative website. We rarely updated it in the past but it has been around since 2000. It has about 30 pages of content overall and generally attracts less than 50 visitors a day (as of August 2004). PageRank of eCreativa: 5
Should you worry about PageRank?
Only a little bit, on a very high level. It is not something to go nuts over or to watch the PageRank on a daily or even monthly basis, as some do.
So what should you worry about?
Your visitors. Create good content and good products. That is what works for nanopublishing and ebusiness websites. To bring potential "customers" to your websites, do whatever it takes, but here is another helpful article on marketing your website.