It is important in business not to make assumptions that you are not willing to change over time. Our sister website, Lindisima.com, was launched in 1999/2000 with a very narrow focus: Spanish-speaking women committed to having a better life through focus on health, fitness, beauty, wellness, and spirituality. And as they say the rest is history. As many of you know, the Spanish version of Lindisima.com attracts over 10,000 visitors a day, from many countries, particularly Mexico, United States, Spain, and other countries in Latin America.
What we did not think about was the English speaking Latina - a woman who is proud of her roots but prefers English. So we listened to her voice, which was presented to us mainly through the word-of-mouth from our Spanish readers, who were telling us that they wanted their friends to visit Lindisima.com but could not recommend because it was only in English. They wanted a bilingual website.
We are pleased to announce the launch of the English version of Lindisima.com, the most successful website in the eCreativa network of websites. It is now a bilingual website but do not for a second assume that the English version is a translated version of the Spanish version. Of course, the underlying research for some articles is common but as we have always emphasizing on our strategy website, each website needs to have its own identity. So please check out Lindisima.com: Latinas on the Internet