As Google's AdSense/AdWords program continues to succeed (producing record profits for Google as well as publishers and advertisers), there is a new trend emerging. Many publications simply do not bother with keywords or products for which there are no advertisers. From time to time, we do write articles in our network of websites (MYNIPPON, Lindisima, LuvCube, iProceed, and eCreativa) that will benefit our readership but it is generally a lower priority. As a business, it is important that we allocate resources only to value-creating activities.
Why every ebusiness company needs AdSense/AdWords?
When you are an advertiser on Google, particularly if you rely on recommendations and mentions by publishers (which by the way is a great way to get free publicity), you are accessing a large pool of publishers.
While conducting research prior to writing an article we rely heavily on search results through a simple Google search. Of course, we also take a look at the advertisers in the sidebar. We visit a couple of websites (both from the organic results as well as those of advertisers), pick a few that we like, and then mention it in our article. If a company does not show up in the first or second page of search results and is neither an advertiser in AdSense/AdWords we don't bother.
Finally, advertising through AdSense/AdWords allows you to tap into the search market.
Why every ebusiness company needs AdSense/AdWords?
When you are an advertiser on Google, particularly if you rely on recommendations and mentions by publishers (which by the way is a great way to get free publicity), you are accessing a large pool of publishers.
While conducting research prior to writing an article we rely heavily on search results through a simple Google search. Of course, we also take a look at the advertisers in the sidebar. We visit a couple of websites (both from the organic results as well as those of advertisers), pick a few that we like, and then mention it in our article. If a company does not show up in the first or second page of search results and is neither an advertiser in AdSense/AdWords we don't bother.
Finally, advertising through AdSense/AdWords allows you to tap into the search market.