October is a critical month for retailers, particularly those that rely on ebusiness alone. Since buying gifts online is so much better, most ebusiness retailers generate a major portion of their sales during the last quarter of the year. This article offers some tips for ebusiness retailers to increase their sales by getting some free advertising:
- If you have not yet realized the power of bloggers on the Internet, you are probably living under a stone. So do some research on the surge in blogs and the influence that bloggers have on consumer trends.
- Do a search for your product/service along with the word "blog" and then pick those blogs that talk about you. Find out what are they saying. Develop a list of all the bloggers that are talking about you and contact them. They have more power than you think.
- Approach the bloggers and provide them with more information about your holiday sales plan. Ship samples of your products to them or let them try your services. If they like it (or dislike it) and decide to blog about it, you will get tremendous media coverage. Don't be discouraged if some bloggers write something negative. That is all part of the game. A blogger could still write negative things about you even if you did not ship them your products.
Recommended link: How to use blogs to refine your advertising strategy?